Elizabeth McKenna

Resources by Elizabeth McKenna

The Practice of Social Movement Leadership

English Coaching Public narrative Relationship building Team structure Strategy Action Articles Public I am an organizer North America

Learn about social movement leadership as exercised through five interdependent practices - Relationship Building, Narrative, Strategy, Structure and Action.

Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America (Book)

English Coaching Public narrative Relationship building Team structure Strategy Action Case studies Books Public I am an organizer North America

The story of how Obama for America organized 2.2 million volunteers and how they did it by Elizabeth McKenna, Jeremy Bird and Hahrie Han.