Resources tagged with: Campaigns_Movements_Organizing - Case studies - US President Barack Obama (2008-2012)

Organizing as a Campaign Strategy

Organizing as a Campaign Strategy

Organizing as a Campaign Strategy
English Coaching Public narrative Relationship building Team structure Strategy Action Articles Public I am an organizer North America

Marshall Ganz discusses grassroots organizing working as a campaign strategy for past electoral campaigns in the United States.

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Groundbreakers: How Obama’s 2.2 Million Volunteers Transformed Campaigning in America (Book)

Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America (Book)

Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America (Book)
English Coaching Public narrative Relationship building Team structure Strategy Action Case studies Books Public I am an organizer North America

The story of how Obama for America organized 2.2 million volunteers and how they did it by Elizabeth McKenna, Jeremy Bird and Hahrie Han.

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