Community Organizing Model on How to Get Commitments Using 4C’s

Community Organizing Model on How to Get Commitments Using 4C’s

Jeff Rousset, Marshall Ganz, Sarah ElRaheb

Type

Videos
Region

Global
Practice

Action
Language

English

A video in the how to get people to commit to come to your events and campaign during a workshop lead by Marshall Ganz.

A Good model on how to get commitments using the 4C’s framework of action. The video was recorded as part of learning during a lecture lead by Marshall Ganz and it shows how to effectively get a commitment

If you are using this for training purposes on action part of community organizing this is a suggest prompt for you to use.
Observe this interaction between an organiser and a person passing by on the street. Reflect on how the organiser (Jeff) gains the person’s (Sarah’s) commitment:

What strategies did the organiser use to get the person’s attention and hold it? What worked, what didn’t?
What information about the campaign did the organiser share with the person walking by and why?
What was the ask and how did the organising elicit commitment?

Resource Information

Year: 2022
Author: Jeff Rousset, Marshall Ganz, Sarah ElRaheb
Tags: Action_Commitment, Campaigns_Movements, Organizing, Organizing - Models, Strategy
Access : Member-only
Regions : Global

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